Working progress
DataWit is a B2B Product that provides intelligence marketing automation service, mostly for email marketing.
I was in charge product development including research, competitive analysis, UX, design, wireframing, prototyping, testing and execution.
I worked closely with the CEO on all the UX research aspects, including working on a competitive audit.
I learned to understand the client needs and pain points so we could focus on the right features that provide the most value to customers.
After doing that we started working on the branding, site and conference materials. In addition I designed the product’s dashboard and rolled it out to clients for feedback.
I was in charge of all the branding aspects, from logo design to marketing materials, presentations and booth design for conferences.
